|
About Us
L-Mar Associates is a
highly technical and service-oriented Manufacturer’s Representative
for Active, Passive and System Level Solutions. L-Mar's seven experienced
and professional Field Sales Representatives (FSR) sell to over
350 OEM customers across Upstate New York. The L-Mar team has a
dedicated Distribution Manager who works closely and effectively
with the major electronics distributors in Upstate New York. Our
goal is to provide a seamless channel for OEM customers whether
buying direct or through distribution.
L-Mar‘s Vice President of Technology and Field Application
Engineer (FAE) has extensive technical experience in several target
disciplines. This technical resource allows the L-Mar team to engage
with the customers at the product definition and white board discussion
stages of new programs and designs
L-Mar’s two Inside Sales Representatives are principal driven;
involved with OEM and distribution accounts. They maintain a high
degree of productivity and provide superior account services by
using the latest IT/Networking technology.
L-Mar’s office staff
handles OEM and Channel Partner pricing, expediting, sample and
literature requests. They work closely with the FSR and Distribution
Manager to enhance the communications between the customer,
principal, and channel partners.
L-Mar’s
Sales Strategy
Demand creation in
Tier 1&2 accounts is a rep level activity. The rep discovers,
manages and drives the opportunity until the design win is achieved
and fulfillment is needed. The FSR then works with our Distribution
Manager, customer and channel partners to ensure a smooth transition
into production, monitoring the procurement and inventory activity.
L-Mar’s Distribution
Manager and FSR team work together on Tier 3 account growth through
Distribution partners with internal support of L-Mar’s FAE.
The L-Mar team leverages
their long term key customer relationships with senior management
and program managers for early access into new products, platform,
and programs; providing a proactive system solution rather than
a reactive socket solution selling strategy.
L-Mar’s strategy
is program focused rather than individual component focused. Multiple
lines/products are presented as a comprehensive solution for the
program, product or design. Signal chain and line card
selling from the processor to the capacitor. L-Mar
sells principals entire portfolio of product, constantly thinking
outside the box and looking for product fit in both typical and
non-typical applications.
L-Mar
Associates Staff/Profile
| |
|
Back Row Left to Right:
Mike Daddis, Debbie Luke, Edward Lepkowski Jr., John McAdoo, Steve Hoover
Front Row Left to Right:
Wendy German, Edward Lepkowski Sr., Michelle Radanovich |
Edward
L. Lepkowski (President, Field
Sales Representative)
Ed formed L-Mar Associates in 1972. His previous experience included
five years as a Salesman and Sales Manager for Simcona Electronics,
an Upstate New York distributor. This employment was preceded by
two years as an Electronics Component Buyer at Bausch & Lomb.
He received a B.S. from Rochester Institute of Technology, where
he majored in Marketing. He has continued his education with classes
in Electrical Engineering.
E-Mail: ed.lepkowski@l-mar.com
Office Phone#: (585)899-3926
Office Fax#: (585)899-3931
Michelle
Radanovich (Field Sales Representative,
Rochester/Buffalo Territory)
Michelle has a technical backround with a BS in Biology from Indiana
University of Pennsylvania. Her experience includes both technical
and sales experience. She worked for Biocontrol Technology, Inc
as a Lab Technician. Her sales experience began as a Sales Account
Executive with a local telemarketing group. Michelle worked as a
sales representative with a national electronics distributor for
two years before joining L-Mar Associates in 1998.
E-Mail: michelle.radanovich@l-mar.com
Office Phone#: (585)899-3929
Office Fax#: (585)899-3931
Steve
Hoover (Field Sales Representative,
Binghamton)
Steve has a technical background as well as a business background.
Steve graduated from Lycoming College with a degree in Physics and
a concentration in Digital Electronics. Steve also earned an MBA
from Penn State, concentrating on Operations and Production. Steve's
technical experience includes being a program manager and an applications
engineer at IBM. Steve's sales experience began at S-J Associates,
a technical electronics Rep Firm, as their Upstate, NY Division
Manager in 1993. He remained with S-J until S-J Upstate merged with
L-Mar Associates in 1998.
E-Mail: steve.hoover@l-mar.com
Office Phone#: (607)785-1185
Office eFax#: (801)780-1185
Edward
Paul Lepkowski (Field Sales Representative,
Rochester Territory)
Edward joins L-Mar
with 7 years of experience in the Electronic Component and Embedded
Systems sales environment. Previous employments include five years
in electronics distribution with Wyle and Nu-Horizons Electronics
and two years with a leading active component Manufactures Rep Firm.
Edward attended Monroe Community College (A.A.S) and Elmira College.
Edward also served in the United States Army for 2 years.
E-Mail: ep.lepkowski@l-mar.com
Office Phone#: (585)899-3924
Office Fax#: (585)899-3931
John
R. McAdoo (VP of Technology and
Field Applications Engineer, Upstate, New York)
John has over 17 years experience in the electronics field. As a
member of the United States Air Force (USAF), John worked as an
in-shop, component level Electronic Repair Technician for military
radio systems to include HF, UHF, IFF, GPS, and TACAN radios and
control boards. During the 1st Persian Gulf War, John repaired and
refurbished Electronic Countermeasure (ECM) pods for combat FB-111
Bombers. After leaving the USAF, John worked for Forte Technologies,
in Rochester, NY. He designed the LCD driver boards for the cost
reduced version of the Virtual Reality Head Mounted Display (HMD).
He has worked with a variety of PLD's and has experience with PCB
layout, prototyping and testing. John also has experience in Component
Engineering. He was the primary contact for vendors and he analyzed
all components before accepting into the design. John was point
of contact for FCC and CE Certification at Forte. He has extensive
knowledge in the procedures involved with FCC/CE Certification.
John has an Electrical Engineering degree from Chapman University
and AAS degrees in Computer Programming and Avionics Systems Technologies.
E-Mail: john.mcadoo@l-mar.com
Office Phone#: (585)243-4461
Office Fax#: (585)899-3931
Deborah
Luke (Distribution Manager
and CM Field Sales Representative)
Debbie
Luke, the newest addition to the L-MAR team comes with over 25 years
experience in electronics, and has completed courses in psychology,
and business at Onondaga Community College. She worked at Texas
Instruments, Semiconductor Division for 15 years, first as the Distributor
Manager, moving into OEM sales for the commercial and military
product lines. The extensive training with TI gave her great knowledge
of product and the Upstate NY market. For the past 11 years Debbie
was at Future Electronics. She began as a Product Manager where
she worked closely with the manufacturer's, rep's and Future's corporate
product department enabling her to continue to enhance her marketing
skills. Debbie completed her time there as an inside sales executive
covering major customers.
E-Mail: debbie.luke@l-mar.com
Office Phone#: (585)899-3923
Office Fax#: (585)899-3931
Michael
Daddis (Controller and Strategic
Marketing Manager)
Mike graduated from Lehigh University in Bethlehem, Pennsylvania,
in 1987 with a B.S. in Business and Economics, majoring in Marketing.
He entered the electronics industry in 1991 after a brief career
as a car salesman and two years in the fire protection industry.
In 1991, Mike joined a local electronics distributor, Masline Electronics
as an Inside Sales Person. Mike joined L-Mar in 1993.
E-Mail: mike.daddis@l-mar.com
Office Phone#: (585)899-3925
Office Fax#: (585)899-3931
Wendy
German (Inside Sales Representative)
Wendy is a graduate of Bryant & Stratton where she studied business
and secretarial science. After graduating she worked for 7 years
as a legal secretary in Corporate and Real Estate Law. In 1989 Wendy
entered the electronics industry by working as a Sales Administrator
for Delta Electronics, a manufacturer of custom power supplies,
EMI filters and DC fans. During this time she was responsible for
all distributors East of the Mississippi, together with key OEM
accounts, including Phillips, NCR, Xerox, and Kodak.
E-Mail: wendy.german@l-mar.com
Office Phone#: (585)899-3921
Office Fax#: (585)899-3931
|
